Business development & product marketing.

Research with focus.
Products made clear.

I research opportunities, explain software, and support customers
from demo to onboarding.

Work

Illustrative work previews

Different markets.
Different questions.

At PKF Antares, I turn company records, industry registers and event information into research the team can use. Explore the questions, methods and deliverables behind the work.

Read the full PKF research story

Research and business-development contributions from January 2026 onward. Shared PKF Antares / Coolumba work is identified in each entry.

From product story
to customer experience.

My work connects research, product marketing and customer enablement. Website copy, videos and LinkedIn content sit alongside the smaller details: company profiles, About sections, product links and a consistent presence across channels.

Explore the published work

My contributions at Coolumba from January 2026 onward. Original company materials are credited to Coolumba; shared PKF Antares / Coolumba work is identified in the case studies.

AI workflows with review built in.

Qualification. Enrichment. CRM handoff.

Reusable instructions for qualification,
contact enrichment and CRM handoff,
with human review.

Learn more about my approach
Explore more of my work

A practical
point of view.

I’m Ahmet Efe Demirkaya, based in Ontario. I work across business development, product marketing, and practical AI, with experience in software, professional services, operations, and entrepreneurship.

My work combines prospect research with B2B copywriting and direct customer conversations. I organize information for outreach, explain software through written and recorded content, and help customers get started through demos and one-to-one onboarding.

That sits alongside hands-on experience leading sort-line operations at FedEx and co-founding a service business. Across these roles, I focus on clear communication, useful materials, and a handoff the next person can continue.

January 2026 – present

PKF Antares

Professional services · Research and business development

Standing beside a PKF Antares banner
At PKF Antares.

Business Development & Marketing Associate

Promoted from Intern in April 2026. My role spans PKF Antares and its affiliated B2B SaaS business, Coolumba.

  • Research companies and decision-makers across stablecoins, fintech, insurance, public companies, and other sectors to support business-development review.
  • Build working lists, shortlists, and executive profiles with traceable sources, qualification criteria, unresolved questions, and next-step context.
  • Prepare event intelligence for BILTIR, CME, and the Mining Investment Forum, alongside broader event comparisons and conversation briefings.
  • Organize public-company research around fiscal year ends, auditor context, reporting timing, and leadership so colleagues can assess relevance.
  • Contribute to accounting-firm, private-equity, and acquisition-market research shared with Coolumba, keeping company populations and source records distinct.
  • Develop reusable AI-assisted qualification, contact-enrichment, and CRM-handoff instructions with verification, duplicate checks, and human review.
Explore my PKF research

January 2026 – present

Coolumba

Primary assignment within my PKF Antares role

Product marketing & customer enablement

My day-to-day work connects the product story with the research, content, and support people need to understand and use the software.

  • Write company website copy and pages for all five products, explaining their audiences, workflows, and benefits while supporting search and AI-search discovery.
  • Produce YouTube product demonstrations, from scripts and recording to editing, thumbnails, titles, descriptions, and publishing guidance.
  • Create and publish organic LinkedIn carousels, product explainers, and event posts, supported by a 100-entry editorial plan for future content.
  • Lead live product demos and one-to-one customer onboarding, answer questions by email, and prepare playbooks and sales presentations for five products.
  • Research prospective buyers and competing or adjacent platforms, segment contact records by product fit and seniority, and develop positioning and outreach guidance.
  • Refine company profiles, About copy, links, and branding across LinkedIn, YouTube, Google presence, G2, and WhatsApp Business for a consistent product story.
  • Create brand and collateral resources, BD procedures, onboarding guides, and a shared knowledge library that colleagues can find, reuse, and maintain.
Explore my Coolumba work

November 2022 – present

FedEx Canada

Markham · Delivery and warehouse operations

Me on the sort line at FedEx
On the sort line at FedEx.

Assistant Operations Manager · On-call

Progressed through two promotions to my current role in January 2026, building on earlier Flex Driver and Cargo Handler responsibilities.

  • Supervise 15+ employees on a sort line serving 20+ routes, coordinating drivers, workflow, and issue resolution in real time.
  • Earlier weekend belt-lead work included directing two conveyor lines and supporting employees during sort operations.
  • Managed the Large Package zone, handling 75 lb+ freight safely and coordinating carts and helpers for drivers.
  • Worked directly with drivers to check postal-code loading, correct misrouted freight, and prevent delays and misloads.
  • Led early-morning mail operations, separating business and residential deliveries, and cross-trained in offload, splitting, scanning, and recycling.
  • As a Flex Driver, delivered to homes and businesses, completed vehicle walkaround checks, loaded and unloaded vehicles, and used route instructions and GPS.

April 2024 – September 2026

Blackwater Limos

Entrepreneurship · Client service and operations

Blackwater Limos, inside and out.

Co-Founder

Co-founded the business and worked across customer relationships, pricing, service delivery, and customer acquisition.

  • Managed client relationships and direct customer communication.
  • Handled pricing as part of the business’s commercial decisions.
  • Coordinated service operations alongside client needs.
  • Developed marketing to introduce the business to prospective customers.
  • Built referral outreach to attract customers and support repeat business.

Business Administration & ManagementSeneca Polytechnic · Advanced Diploma expected December 2026

Read the full résumé

Outside of work

Portrait of Ahmet Efe Demirkaya

People come first for me. I love meeting people from different backgrounds, hearing how they grew up, and finding things we have in common. Toronto has been perfect for that. Some of my favourite nights are spent around a table with friends from three or four different cultures, swapping stories and laughing about how differently we were raised.

That table usually has food on it. I’m a big foodie, and a new spot or a dish I’ve never heard of is almost always an easy yes. I’ll try pretty much anything once. Food is one of my favourite ways to get to know a culture—and the person introducing me to it.

Cars are another big part of my life. I’ve been a Subaru WRX/STI guy for years, and I have a garage full of tools to show for it. I used to buy cars that needed work, fix them myself at home, and flip them, teaching myself along the way with help from YouTube and AI. I went through 15 cars in two years. Next up is a Tesla Model 3, which is a bit of a plot twist for a Subaru guy, but here we are.

My Subaru, inside and out.

I’m also the person who researches everything before buying it. Monitors, chargers, tennis shoes—it doesn’t matter. If I’m spending money on it, I’ve probably read far too many reviews, compared the specs, and possibly made a spreadsheet.

Most weeks, you’ll find me on the tennis court twice. It’s where I switch my brain off and just compete.

I’m a gamer too: League, CS2, Battlefield, Siege, and Escape from Tarkov. I got so deep into Tarkov that I built my own AI analyst for prices, traders, and loadouts. All of it runs on a PC I built myself, paired with a 32-inch 4K OLED monitor. The research habit definitely played a part in that setup.

When something catches my interest, I tend to start experimenting. I run AI models locally to see what they can do, and I build little tools for fun, including a browser extension that checks who doesn’t follow me back on Instagram. Sometimes curiosity leads somewhere useful. Sometimes it answers a very specific question.

The quieter side of me is interested in psychology and personal growth: why people act the way they do, how relationships work, and how I can keep becoming a better person.

I grew up in Ankara, Türkiye, and lived in Izmir just before coming to Toronto, which I’ve called home since 2021. Somewhere along the way, I picked up a Chinese name too: 奕辰 (Yìchén).

Let’s talk about
what comes next.

For opportunities in business development,
growth, and product marketing.

Work library