Coolumba · Website copy, company profiles and search visibility
Give every product a clearer story.
Rewrote Coolumba’s company website copy across all five software products and updated its company profiles for consistent messaging.
I wrote the words that explain Coolumba’s software to prospective buyers: what each product does, who it is for and how its workflow works. I carried that language into company profiles and About sections so people encounter a consistent description across channels.
Buyer-focused writing
Across the company website and all five product pages, I developed product explanations, benefits, workflow steps, FAQs and demo calls to action. I combined B2B copywriting with educational writing so readers can understand both the product’s relevance and how it is used. Shared references keep language consistent and distinguish current features from roadmap items.
Search and AI discovery
I worked on search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO): helping search engines and AI tools understand the content. I reviewed visibility across four AI platforms and recommended clearer headings, linked pages, structured information and consistent product descriptions.
Company profiles and online presence
I updated Coolumba’s LinkedIn, YouTube, Google presence, G2 and WhatsApp Business information, including About text, product names, descriptions, links and branding details. The work connects the same software story across the company website, product listings and social profiles.
These updates include checking where links lead, aligning company and product descriptions, and keeping profile details and visual identity consistent. On WhatsApp Business, that includes the company description, business categories, hours and website links. My contribution is managing and refining this information across existing profiles.
G2 seller-description excerpt: Coolumba builds practice management and workflow software exclusively for audit and accounting firms.
WhatsApp Business description excerpt: Cloud Solutions for accounting firms. From staff scheduling to digital audit and tax workflows…
Public examples of the company’s presence:
What the work supports
A complete body of website copy, consistent company-profile information and guidance for future content updates.
My role: website copywriting, product messaging, company-profile updates and search-discovery recommendations. Website design and software development belong to the company’s respective teams.
This page describes my contribution at Coolumba. Company products and original business materials are credited to Coolumba.