Coolumba · Competitive and marketing intelligence
Understand the alternatives. Sharpen the conversation.
Researched 42 companies and products, with an eight-tab marketing intelligence workbook.
I researched alternatives to Coolumba’s software to help colleagues explain product fit and make informed positioning decisions.
Compare the options fairly
The matrix contains 43 analysis entries across competitors, adjacent products and a potential partner. I examined pricing, buyer triggers, strengths and limitations, including where another option may be stronger. Review dates show when information needs another check.
Make the findings usable
I connected comparisons to positioning lines and objection handling. The marketing workbook covers content, channels, conversion and social proof, with 12 recommended actions and a library of content hooks.
What the work supports
A shared reference for sales conversations, content planning and product messaging.
My role: research, analysis and recommendations for Coolumba. The 42 names are not all direct competitors.
This page describes my contribution at Coolumba. Company products and original business materials are credited to Coolumba.