Coolumba · Customer education, YouTube and organic content
Make product knowledge easy to revisit.
Created educational product videos for Coolumba’s YouTube channel, organic LinkedIn content and a 100-entry editorial plan.
I turn product knowledge and accounting workflows into written explanations and recorded walkthroughs for buyers and users of Coolumba’s software.
Product videos for YouTube
I took product walkthroughs from script to published video: screen recording, editing, voiceover preparation, branded thumbnails, titles and descriptions. My production workflow includes AI-assisted voiceover work and organised project files for future updates.
These four examples are published on Coolumba’s YouTube channel. My contribution is the content and production work; the software and product visuals belong to Coolumba.
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E-Phorm Tax
Client intake & document collection
A walkthrough of tax-season intake and document collection for accounting firms.
Watch on YouTube — E-Phorm Tax (opens a new tab)E-Phorm Audit
Secure audit portal & engagement management
An introduction to audit engagement workflows and secure client collaboration.
Watch on YouTube — E-Phorm Audit (opens a new tab)Opus Chart
Resource & capacity planning
A product demonstration focused on staff scheduling and capacity planning.
Watch on YouTube — Opus Chart (opens a new tab)Moat 360
Cyber risk visibility
An explanation of cyber risk visibility for accounting and audit firms.
Watch on YouTube — Moat 360 (opens a new tab)Organic LinkedIn content
I create and publish branded carousels, product explainers and educational posts for Coolumba. These selected examples show how I connect practical accounting-firm problems with the product story.
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Behind the published work, my three-month editorial plan maps audiences, products, funnel stages, hooks, formats and calls to action. It contains 100 planned entries, separate from these published examples.
Educational writing and walkthroughs
I write step-by-step product explanations, demo scripts and walkthrough materials that help people understand how the software is used. These resources complement the live demos and one-to-one onboarding I deliver.
What the work supports
A reusable collection of educational videos, written explanations and organic social content that customers and colleagues can return to.
My role: copywriting, educational writing, product video creation and organic LinkedIn content. The calendar contains 100 planned entries, not 100 published posts.
This page describes my contribution at Coolumba. Company products and original business materials are credited to Coolumba.