Coolumba · Brand identity and creative resources
Build an identity people can apply consistently.
Designed refreshed Coolumba logos and a nine-page brand guide.
I developed practical creative resources to keep the company’s materials recognizable across presentations, social posts and events.
Set a consistent direction
The guide covers logo use, colour, typography, audience, voice and imagery. Reusable assets include banner, profile, navigation, print and digital variations, giving colleagues options within a shared visual direction.
Apply it to everyday materials
I carried the identity into presentations, one-pagers, flyers, event banners, LinkedIn carousels and video thumbnails. I organized assets with usage guidance and connected visual standards to company and product references.
What the work supports
A brand toolkit colleagues can build on without starting each new material from scratch.
My role: identity and materials created from January 2026 onward, including my 2026 adaptations of older templates.
This page describes my contribution at Coolumba. Company products and original business materials are credited to Coolumba.